Hortensia TS
Digital & Growth Marketing Manager
Conversational Product Owner
Maximize the impact of your digital strategy with tailored, high-level guidance.
As an expert in digital marketing & growth, I optimize your acquisition channels (Paid Media, CRO, Data) to accelerate business expansion and drive your conversational AI projects as a Product Owner. Together, let’s build digital solutions aligned with your business objectives.
Key Performance Indicators
-40%
Handling Time
Response time reduction achieved through AI agent deployment.
+300%
Conversion Rate
Conversion growth driven by conversion funnel optimization (CRO).
-25%
Customer Acquisition Cost (CAC)
CAC reduction enabled by restructuring paid media campaigns.
+45%
CRM Engagement Rate
Lead reactivation boost powered by automated HubSpot workflows.
Core Expertise
Digital Marketing, Growth & Conversational AI
1. Digital Marketing & Growth Performance
Optimization of acquisition channels (Paid Media, CRO, E-commerce) to maximize ROI and scale your growth.
Google & Meta Ads | CRO & A/B Testing | Shopify | Omnichannel Acquisition
2. Conversational AI & Product Owner
Design of virtual agents and customer journey automation (Cognigy, Freshworks) via chatbots, from functional scoping to full deployment.
Product Ownership | AI Agents & RAG/LLM | User Stories & Jira Backlog | Agile
3. Data Analytics, CRM & Visibility (SEO/GEO)
Performance management, marketing automation, and visibility optimization across search engines and generative AI tools.
GA4 & Power BI | HubSpot Automation | Traditional SEO & GEO Optimization
What they say about me
Kai Hielscher
An excellent experience with Hortensia. She has a very pleasant personality and undoubtedly brings a wealth of knowledge. I would call on her skills anytime, without hesitation.
Mohsen Ayrout
I am extremely grateful to Hortensia for her dedication and the quality of her work. She is 100% dedicated to her work. I am extremely satisfied with her work and appreciate her ability to propose ideas. I have complete confidence in her and intend to renew this collaboration.
Christelle
Excellent communication. Hortensia listens attentively and provides personalized work. She created buyer personas tailored to my business and a social media marketing strategy. 🙂 Thank you, Hortensia, for your involvement.
Insights and resources on digital marketing
Hello, I’m Hortensia!
With 15 years of international experience (France, Germany, Spain), I support enterprise accounts, consulting firms, and B2B/B2C agencies through their digital transformation. My background connects the best of two worlds: the acquisition performance of Digital Marketing & Growth and the technological innovation of Conversational AI Product Ownership.
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Growth & Performance DNA
End-to-end mastery of the acquisition stack (Paid Media, CRO, SEO) to maximize ROI and lower Customer Acquisition Cost (CAC).
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AI Expertise & Product Ownership
Functional scoping and deployment of virtual agents (Cognigy AI, Freshworks, RAG/LLM) to automate processes and elevate customer experience.
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International Scope & Agility
Management of complex projects and multidisciplinary teams within a multilingual environment (French 🇫🇷, Spanish 🇪🇸, German 🇩🇪, English 🇬🇧).
They have trusted me with their projects
