Based on my experience as a digital consultant, this post shares a practical look at how conversational AI is becoming a key part of modern digital products. I explain what it is, why its adoption is growing, the main tools shaping the market, and the core concepts behind effective AI-driven conversations—along with why this technology represents a real opportunity for businesses today.

Can anyone create content, designs, or bots with AI? Yes. Can everyone do it in a way that truly makes a difference? No. Discover how in 2026, creativity, consistency, and strategy will be the keys to standing out.

Is the AI bubble about to burst? And how will it affect the digital marketing industry? In this post, I share my point of view.