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Hortensia TS Marketing Digital.png
Hortensia TS Marketing Digital.png

Hello, I’m Hortensia TS

Digital Marketing Consultant · Strategy, execution and results

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I help companies and organizations (B2B and B2C) across the full digital marketing cycle: defining the strategy, putting it into action (myself or by coordinating your agency or team), measuring, optimizing and reaching results. My view goes beyond a single channel: I connect acquisition, funnels, content, measurement and customer experience.

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I’m based in Versailles (France) and work on-site or fully remote, in French, Spanish, German and English.

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How I work

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  1. Strategy: a diagnosis of the full journey and channels, measurable goals and prioritization of actions.

  2. Execution: campaigns SEA/SMA, SEO/GEO, social media, funnels and tracking, delivered by me or by coordinating your agency or team.

  3. Tracking: KPIs, conversion tracking and GA4 reporting across the whole funnel.

  4. Optimization: A/B tests, improvements, adjustments and new campaigns or strategies based on the data.

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All geared toward results you can measure.

My background

I’ve spent more than 10 years in digital marketing and communication across France, Germany and Spain, with clients in insurance, cultural institutions, B2B industry and independent professional services.

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  • In 2017 I became a Product Owner at an insurance company, working on its digital transformation from the inside and later leading the rollout of its chatbots across international subsidiaries.

  • For the Instituto Cervantes in Paris, I aligned social media, online advertising and the website under a single measurable strategy.

  • I designed and optimized Google Ads acquisition campaigns for insurance and B2B industrial clients.

  • I built lead acquisition and follow-up funnels (web, ads, forms and re-engagement) for independent healthcare professionals.

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🚀 What I offer

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  • Digital marketing strategy and consulting: diagnosis, goals, roadmap and prioritization.

  • Channel execution and management: online advertising (Google Ads, Meta Ads, LinkedIn Ads), SEO/GEO and social media.

  • Funnels, measurement and continuous optimization: conversion tracking, GA4, A/B testing and ongoing improvement.

  • Conversational AI and Product Ownership: design and deployment of virtual agents (Cognigy, Freshworks).

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🤝 How I can help

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  • Strategic Advisory: Digital channel diagnostics, data audits, and growth roadmap development.

  • Operational Leadership & PO: Hands-on integration as a Product Owner or strategic lead for your AI and Marketing projects.

  • Process Optimization & Methodology: Agile (Scrum) coaching and implementation to bridge Product and Marketing teams.

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📩 Do you identify with any of these challenges?

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  • Your digital strategy isn’t defined, or isn’t turning into results.

  • You generate traffic or leads, but don’t know where they drop off along the journey.

  • You work with an agency or a team and need someone to coordinate, measure and optimize.

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​I’m here to support you on your journey to digital success.

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