Portfolio

Cognigy Integration Project – German Insurance Company

📌 The Challenge

A German insurance company wanted to improve the customer experience across all departments and subsidiaries while standing out in a competitive market. The goal was to deploy intelligent chatbots capable of effectively addressing customer needs, while supporting internal teams in adopting the solution.

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💡 The Solution

I joined the multidisciplinary teams to contribute to the project strategy, development, and implementation of chatbots via Cognigy.
In the second phase, these chatbots were deployed in international subsidiaries, where I was responsible for:

• Promoting the project internally and gaining team buy-in

• Training employees on how to use Cognigy

• Supporting the implementation of conversational flows and adapting them to local needs

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Key Actions Taken:

• Developed and implemented chatbots tailored to each department

• Contributed to the overall project strategy and monitored KPIs

• Trained and supported local and international teams

• Ensured adoption and engagement of the project across employees

• Continuously optimized conversational flows to enhance the customer experience

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🚀 Results

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• 🤖 Chatbots deployed across all departments and international subsidiaries

• ⚡ Rapid adoption by teams thanks to personalized training and support

• 💬 Significant improvement in customer experience: faster responses and smoother interactions

• 🤝 Employee engagement and reduced resistance to change

• 🛠️ Strengthened internal capabilities: teams can now create and adjust flows on their own

Local Google Ads Campaign for a Small Insurance Company - Germany

📌 The Challenge

A small insurance company needed to stand out in a highly competitive local market, dominated by major national and international players. The goal was to launch a Google Ads campaign targeting local users and drive direct phone calls to close insurance deals.

💡 The Solution

I designed and launched a highly targeted local Google Ads campaign focused on call conversions. The campaign was tailored to appear in local search results with high-intent keywords and clear call-to-action messaging.

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Key steps included:

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• Keyword research tailored to the local market

• Ad copy focused on trust, proximity, and urgency

• Call-only ad extensions to streamline user actions

• Conversion tracking setup for accurate performance monitoring

🚀 The Results

•  📞 Calls within the first 24 hours of launching the campaign.

• 📈 The ad ranked among the top results on Google, competing with large German insurance companies.

• 🧠 The client was trained to manage and optimize campaigns independently.

🔁 Follow-up call weeks later confirmed continued success and a steady stream of incoming calls.

📊 The client now runs multiple campaigns for different products and performs their own audits to improve performance.

Integrated Digital Strategy for Instituto Cervantes Paris: Social Media, Online Advertising & UX Optimization - France

📌 The Challenge

Instituto Cervantes in Paris aimed to enhance its digital presence, grow engagement with both local and international communities, and improve the user experience across its online platforms. The challenge was to unify its digital efforts—including social media, paid advertising, and website UX—into a coherent, data-driven strategy.

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💡 The Solution

A full-scale digital strategy was designed and implemented, focusing on organic and paid growth, improved user experience, and data analysis for continuous optimization.

Key actions included:

• Social Media Management & Strategy
  Developed and implemented a cross-platform strategy (Instagram, Facebook, X, Youtube), with content aligned to cultural events, academic offerings, and institutional campaigns. Maintained consistent visual identity and tone of voice.

• Online Advertising & Campaign Optimization
  Launched targeted campaigns via Meta Ads and Google Ads, focusing on language learners and cultural audiences. A/B testing and performance monitoring ensured effective results and optimized investment.

• UX & Website Recommendations
  Conducted a website audit focusing on navigation, accessibility, and user conversion flows (course signups, event registration, contact). Delivered actionable UX improvements and structure suggestions.

• Analytics & Reporting
  Set up tracking tools (Google Analytics, Meta Business Suite) to measure KPIs across platforms. Regular reports included insights to refine content, targeting, and user engagement strategies.

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🚀 Results

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• 📈 65% increase in social media engagement within 6 months

• 🎯 Improved click-through and conversion rates in paid ad campaigns

• 🌍 Significant boost in the digital visibility of Instituto Cervantes Paris

• 📊 Ongoing performance monitoring enabled continuous improvement and autonomy for internal teams