Portfolio

Local Google Ads Campaign for a Small Insurance Company - Germany

📌 The Challenge

A small insurance company needed to stand out in a highly competitive local market, dominated by major national and international players. The goal was to launch a Google Ads campaign targeting local users and drive direct phone calls to close insurance deals.

💡 The Solution

I designed and launched a highly targeted local Google Ads campaign focused on call conversions. The campaign was tailored to appear in local search results with high-intent keywords and clear call-to-action messaging.

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Key steps included:

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• Keyword research tailored to the local market

• Ad copy focused on trust, proximity, and urgency

• Call-only ad extensions to streamline user actions

• Conversion tracking setup for accurate performance monitoring

🚀 The Results

•  📞 Calls within the first 24 hours of launching the campaign.

• 📈 The ad ranked among the top results on Google, competing with large German insurance companies.

• 🧠 The client was trained to manage and optimize campaigns independently.

🔁 Follow-up call weeks later confirmed continued success and a steady stream of incoming calls.

📊 The client now runs multiple campaigns for different products and performs their own audits to improve performance.

Integrated Digital Strategy for Instituto Cervantes Paris: Social Media, Online Advertising & UX Optimization - France

📌 The Challenge

Instituto Cervantes in Paris aimed to enhance its digital presence, grow engagement with both local and international communities, and improve the user experience across its online platforms. The challenge was to unify its digital efforts—including social media, paid advertising, and website UX—into a coherent, data-driven strategy.

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💡 The Solution

A full-scale digital strategy was designed and implemented, focusing on organic and paid growth, improved user experience, and data analysis for continuous optimization.

Key actions included:

• Social Media Management & Strategy
  Developed and implemented a cross-platform strategy (Instagram, Facebook, X, Youtube), with content aligned to cultural events, academic offerings, and institutional campaigns. Maintained consistent visual identity and tone of voice.

• Online Advertising & Campaign Optimization
  Launched targeted campaigns via Meta Ads and Google Ads, focusing on language learners and cultural audiences. A/B testing and performance monitoring ensured effective results and optimized investment.

• UX & Website Recommendations
  Conducted a website audit focusing on navigation, accessibility, and user conversion flows (course signups, event registration, contact). Delivered actionable UX improvements and structure suggestions.

• Analytics & Reporting
  Set up tracking tools (Google Analytics, Meta Business Suite) to measure KPIs across platforms. Regular reports included insights to refine content, targeting, and user engagement strategies.

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🚀 Results

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• 📈 65% increase in social media engagement within 6 months

• 🎯 Improved click-through and conversion rates in paid ad campaigns

• 🌍 Significant boost in the digital visibility of Instituto Cervantes Paris

• 📊 Ongoing performance monitoring enabled continuous improvement and autonomy for internal teams

Digital Communication Strategy for a Professional Voice-Over Artist - France

📌 The Challenge

An independent voice-over artist needed to build her digital presence from the ground up, connect with potential clients, and define a clear, consistent value proposition. The objective was to establish a professional personal brand and develop a communication strategy tailored to different target audiences.

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💡 The Solution

The project started with a strategic research phase focused on understanding her ideal audience and transforming those insights into effective digital communication—across both social media and her upcoming website.
 

Key steps included:

• Buyer Persona Development
  Researched and defined key audience segments through interviews, competitor benchmarking, and market analysis. Created detailed audience profiles (creative agencies, audiovisual production companies, online educators, etc.) including motivations, platforms used, and preferred tone of voice.

• Digital Communication Strategy
  Built a comprehensive content and communication strategy aimed at brand positioning and client acquisition. Developed key messaging and content pillars aligned with each buyer persona’s interests and needs.

• Social Media Guidelines
  Designed a content calendar and visual style guide to ensure brand consistency. Provided platform-specific recommendations (Instagram, LinkedIn, TikTok) to build credibility and reach niche audiences effectively.

• Website Structure & UX Recommendations
  Proposed a web structure focused on conversions (audio samples, contact CTA, testimonials), basic SEO optimization, and a strong value proposition. Emphasis was placed on usability, trust, and differentiation from other voice-over professionals.

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🚀 Results

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• 🎯 Clear definition of target audiences and tailored communication strategy

• 🗣️ Creation of a professional, consistent brand voice across platforms

• 📲 Strategic content approach for relevant social media channels

• 🌐 Strong foundation for a high-converting personal website