Data Analytics, CRM & Visibility (SEO/GEO)
Data Analytics, CRM & Visibility (SEO/GEO) Expertise
Turning data into strategic decisions and maximizing search visibility across traditional and AI engines.
I help B2B and B2C organizations structure their Data ecosystem, foster client loyalty via CRM, and achieve sustainable authority across search engines (Google) and AI platforms (ChatGPT, Claude, Perplexity).
Core Pillars & Use Cases
Data Analytics & Business Intelligence
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Analytics Governance: Setup, tracking implementation, and data governance using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
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Dashboards & Business Reporting: Custom decision-making dashboards built in Power BI and Looker Studio to track ROI, CAC, and Customer Lifetime Value (LTV).
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Performance Modeling: Omnichannel attribution modeling and behavioral funnel analysis.
CRM, Lead Nurturing & Retention
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Audience Segmentation: Structuring prospect and customer databases, automated engagement flows, and retention strategies.
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Sales & Marketing Integration: Syncing your CRM tools with acquisition channels and conversational virtual agents.
SEO & GEO (Generative Engine Optimization) Visibility
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Technical & Semantic SEO: Structural audits, content strategy, internal linking, and site architecture for organic rank growth.
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GEO Strategy (Generative AI): Content optimization for Large Language Model (LLM/RAG) indexing, Schema.org (JSON-LD) structured data, and brand entity authority.
Tech Stack & Key Metrics
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Analytics & Tagging: Google Analytics 4 (GA4), Google Tag Manager (GTM).
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Data Visualization: Power BI, Looker Studio, Advanced Excel / Google Sheets.
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SEO & GEO: Google Search Console, Semrush, Schema.org (JSON-LD).
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CRM & Project Management: HubSpot / Freshworks CRM, Jira, Confluence.
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+150% boost in organic visibility achieved through integrated SEO/GEO strategies and entity schema.
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100% conversion tracking reliability for accurate business decision-making.