Digital Marketing & Growth Performance
Digital Marketing & Growth Performance Expertise
Driving omnichannel acquisition strategies, ROI optimization, and CAC reduction.
15 years of international experience across France, Germany, and Spain, I support enterprises, scaling businesses, and B2B/B2C agencies in designing and executing high-ROI growth strategies.
Core Pillars & Use Cases
Media Strategy & Paid Acquisition
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Targeting & Omnichannel Execution: Design and management of performance campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
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Media Profitability: Restructuring ad budgets, aligning campaigns with margin targets, and continuously driving down Customer Acquisition Cost (CAC).
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E-Commerce & Retail Growth: Dedicated acquisition strategies for e-commerce platforms (Shopify), incorporating optimized conversion funnels.
Conversion Rate Optimization (CRO) & UX
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Funnel Analysis: Ergonomic audits and user behavior tracking to pinpoint friction in conversion paths.
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A/B Testing: Design, deployment, and analysis of landing page A/B tests to maximize conversion rates.
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Messaging & Landing Page Strategy: Defining core messaging frameworks to increase lead engagement.
Data Governance & Omnichannel Alignment
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Attribution & Analytics: Conversion tracking setup and performance monitoring via Google Analytics 4 (GA4).
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Inbound & Outbound Synergy: Aligning paid acquisition streams with SEO/GEO strategies and automated CRM lead nurturing.
Tech Stack & Key Metrics
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Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
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CRO & E-Commerce: Shopify, Google Tag Manager (GTM).
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Analytics & Data: Google Analytics 4 (GA4), Power BI, Looker Studio.
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Project Management: Agile / Scrum, Jira, Confluence.
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+300% increase in conversion rate via targeted CRO funnel optimization.
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-25% reduction in Customer Acquisition Cost (CAC) through paid media restructuring.
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15 years working digital marketing initiatives across different countries.