What are the costs involved?

Pricing depends on the overall scope of work (number of channels, campaigns, and target markets). Ad spend is paid directly to platforms like Google, Meta, or LinkedIn. Request a quote to receive a tailored proposal.

How long does it take to see results?

Initial metrics are gathered within the first few days of campaign launch. Full campaign optimization typically matures within 1 to 3 months, depending on your industry, budget, and website readiness.

Do you work with both B2B and B2C companies?

Yes, I work with SMEs, agencies, and enterprise clients across both business models.

Which languages and markets do you cover?

Spanish, French, English, and German, with extensive experience driving campaigns across multiple European markets.

Can you collaborate with my in-house team or agency?

Yes. I can directly execute campaigns or oversee and coordinate your internal teams and external agency partners.

Performance Marketing & Lead Generation Consultant

I design and manage Google Ads, Meta Ads and LinkedIn Ads campaigns built for results: more qualified leads, a lower cost per lead (CPL) and a lower customer acquisition cost (CAC).

Contact me

Performance marketing is digital advertising that is planned and measured by results: leads, sales and the cost of each. As a consultant with 15 years of international experience, I design, manage and optimize paid campaigns on Google Ads, Meta Ads and LinkedIn Ads for B2B and B2C companies.

Digital marketing strategy session with customer working in group as a consultant Hortensi

Working on a performance marketing campaign for a customer using my laptop and drinking some tea as a consultant Hortensia TS

What’s included

Google Ads (PPC and paid search)

Search campaign structure, keyword research, ad copy, bidding and conversion tracking, to reach people who are already searching for what you offer.

Meta Ads (Facebook e Instagram)

Audiences, creatives and testing to generate demand and capture leads on social media (paid social).

LinkedIn Ads
Targeting by job title, industry and company size for B2B lead generation campaigns.

Tracking and conversion rate optimization (CRO)
Measurement with GA4 and Looker Studio, landing page improvements and A/B testing, so every euro you invest works harder.

From lead to customer
Lead capture and nurturing funnels built in HubSpot, so contacts don’t get lost between the ad and the sale.

Results

From 1% to 8% lead conversion rate (calls + forms) in 6 months. Google Ads, education sector: campaign restructuring, keyword optimization, A/B tests and new campaigns.
−25% cost per lead on B2B campaigns for an industrial client (February–May 2026).
First leads within 24 hours of optimizing and launching the campaign

How I work

Audit and goals: review of accounts, website and funnel, and measurable targets.

Structure and launch: campaigns, audiences, tracking and creatives.

Ongoing optimization: adjustments to bids, ads and landing pages based on the data.

Clear reporting: dashboards with the KPIs that matter, without jargon.

FAQs

Want to know how much your campaigns could generate? Book your free session.

Contact me