What is the difference between digital marketing strategy and growth marketing?

Strategy establishes your goals and channel selection. Growth marketing introduces continuous experimentation to rapidly scale proven tactics. In practice, I execute both methodologies simultaneously.

Do I need a strategy if I am already running ads?

Yes, especially if you are unsure which channels generate profitable customers. A solid strategy brings clarity, direction, and ROI optimization to your investment.

What tools do you work with?

Mainly HubSpot for CRM and automation, and GA4 and Looker Studio for tracking and analytics.

Do you execute the work yourself or does my team handle it?

Both options: I can execute the work directly, or leave the strategy ready-to-go and coordinate your team or agency.

I diagnose your customer journey, define a prioritized strategy, and execute it using automation, nurturing, email marketing, and conversion rate optimization (CRO)—measuring every step.

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Team analyzing the acquisition funnel and the automation of the CRM Growth strategy at Hortensia TS

Digital marketing strategy session with customer working in a group as a consultant | Hortensia TS

Digital Marketing & Growth Strategy Consultant

A digital marketing strategy defines which channels, messages, and actions will lead a business to its goals, and how to measure them. Growth marketing complements this with continuous experimentation: testing, measuring, and scaling what works throughout the entire funnel. As a consultant with 15 years of international experience, I design and implement digital and growth marketing strategies for SMEs, agencies, and large B2B and B2C accounts.

Who is it for?

Companies with isolated marketing actions, without a clear strategy or priorities.
Businesses that receive visits or leads, but convert little.
New or pre-launch brands that need to build their strategy from scratch.
Internal agencies and teams that need a roadmap or extra support.

Working on a performance marketing campaign for a customer using my laptop and drinking some tea as a consultant Hortensia TS

What's included

Customer journey diagnosis

Channel, web, funnel and data analysis to detect where opportunities are lost and what deserves priority.

Strategy and roadmap

Measurable objectives, buyer personas, positioning, and a prioritized plan with the highest-impact actions first.

Workflow automation and CRM

Automated lead capture, nurturing, and reactivation workflows with HubSpot, so no contact goes cold.

Nurturing and emailing

Segmented email sequences that accompany the contact from the first interest to the purchase decision.

Conversion rate optimization (CRO) and experimentation

User journey analysis, landing page improvement, and Test & Learn methodology with A/B testing to better convert the traffic you already have.

Results

+65% social media engagement in 6 months. Education company, multichannel strategy (Instagram, Facebook, X and YouTube)
Launching a new cosmetics brand on Shopify: a comprehensive strategy with paid advertising and organic reach, starting with no domain authority.

How I work

Diagnosis: review of the complete customer journey and channels.

Strategy and priorities: measurable objectives and action plan ordered by impact.

Implementation: I will execute it myself or coordinate with your agency or team.

Measurement and adjustment: monitoring with GA4 and Looker Studio, with periodic review of results.

FAQs

Don't know where to start?

Contact me